Privacy Policy

BACKGROUND:

D&AGF Ltd operates the Bio-D online store under a commercial arrangement with The Bio-D Company Ltd, owner of the Bio-D brand. Where necessary for order fulfilment, customer support, product enquiries, warranty matters, business administration, or brand management, personal data may be shared between D&AGF Ltd and The Bio-D Company Ltd in accordance with UK GDPR and applicable data protection legislation.

D&AGF Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, www.biod.co.uk  and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

2. Information About Us

This site trades under the Bio-D brand and is operated by D&AGF Ltd, a company registered in England and Wales under company number 06148322.

Registered address: Unit 11a Ipark, Innovation Drive, Hull, HU5 1SG

VAT number: 907 7936 85

Email address: [email protected].

Telephone number: 01482 770611.

Postal address: Unit 11a Ipark, Innovation Drive, Hull, HU5 1SG

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

4.What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.
2. The right to access the personal data we hold about you. Part 13 will tell you how to do this.
3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.
4. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.
5. The right to restrict (i.e. prevent) the processing of your personal data.
6. The right to object to us using your personal data for a particular purpose or purposes.
7. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
8. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can be obtained from the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection. You can visit the ICO website at www.ico.org.uk for guidance on your rights and how to make a complaint.

If you have any concerns about how we use your personal data, you have the right to make a complaint to the ICO. We would, however, appreciate the opportunity to address your concerns before you contact the ICO and encourage you to contact us first using the details provided in Part 15.

6. What Data Do You Collect and How?

Depending upon your use of Our Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about our use of Cookies and similar technologies and our Cookie Policy.

7. How Do You Use My Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data.

We process personal data under the following lawful bases:

Contract: To process orders, arrange delivery, manage customer accounts and provide products and services.

Legitimate interests: To operate and improve our website, manage customer relationships, prevent fraud and protect our business.

Consent: Where you have chosen to receive marketing communications or accepted non-essential cookies.

Legal obligation: Where we are required to retain information for tax, accounting or regulatory purposes.

Examples of the lawful bases we rely on include:

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and/or telephone with information, news, and offers on our products and/or services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.

We may offer SMS marketing programs to receive promotional updates and special offers. You can opt-in to receive these messages by providing your mobile phone number during checkout or through a designated signup form on Our Site.

You can opt-out of receiving SMS marketing messages at any time by replying “STOP” to any message you receive from us or clicking the unsubscribe link (where available) in one of our messages. You can also manage your preferences by contacting Us using the following details:

• Telephone: 01482 770611
• Email: [email protected]
• Post: D&AGF Ltd, Unit 11a, Ipark, Innovation Drive, Hull, HU5 1SG

We will not charge you for opting-in or opting-out of SMS marketing messages. However, your mobile phone carrier’s standard message and data rates may apply.

By opting in to receive SMS marketing messages, you agree to receive marketing messages from D&AGF Ltd at the mobile phone number you provided. You acknowledge that message frequency may vary.

Third Parties whose content appears on Our Site may use third-party Cookies, as detailed below in Part 14. Please refer to Part 14 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 15.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

We do not use personal data for solely automated decision-making or profiling that produces legal or similarly significant effects on individuals.

8. How Long Will You Keep My Personal Data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see section 5 for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9. How and Where Do You Store or Transfer My Personal Data?

We store and process personal data using secure systems and trusted service providers that support our business operations.

Some of our service providers may process personal data outside the United Kingdom, including providers used for website operation, payment processing, analytics, marketing, communications and customer support.

Where personal data is transferred outside the United Kingdom, we ensure that appropriate safeguards are in place, including the use of adequacy regulations, the International Data Transfer Agreement (IDTA), or other approved transfer mechanisms where required by UK data protection law.

We have implemented appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal data is restricted to those employees, contractors and service providers who have a legitimate business need to access it. We also require any third-party service providers that process personal data on our behalf to implement appropriate security measures and to process personal data in accordance with applicable data protection laws.

While we take reasonable steps to protect personal data, no method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security.

10. Do You Share My Personal Data?

We may sometimes contract with the following third parties to supply certain products and services.

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 9.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

We will not share your Text message opt-in or consent status with any third party for purposes unrelated to providing the messaging service. We may share this data with vendors who help us deliver text messages, including platform providers and phone companies.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

11. How Can I Control My Personal Data?

• In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails, at the point of providing your details and by managing your Account).
• You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

12. Can I Withhold Information?

You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 14 and our  Cookie Policy.

13. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will normally respond to requests within one month of receiving a valid request. Where a request is complex, this period may be extended in accordance with applicable data protection laws.

14. How Do You Use Cookies?

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to help improve your experience on Our Site and to provide and enhance our products and services.

You may also receive third-party Cookies from services we work with to better understand how visitors use our site and to support features such as personalised content and analytics.

All Cookies used by and on Our Site are used in accordance with current Cookie Law, including the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003.

Before any Cookies are placed on your device, you will be shown a prompt requesting your consent. You may choose to allow or deny permission for non-essential Cookies. Essential Cookies (those strictly necessary for the operation of Our Site) may be placed without your explicit consent, but you can still manage these through your browser settings if you wish.

Our Site is not directed at children under the age of 13 and we do not knowingly collect personal data from children.

To find out more about how we use Cookies, the types of Cookies we set, and how you can manage your preferences, please refer to our full Cookie Policy.

15. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

Email address: [email protected].

Telephone number: 01482 770611.

Postal Address: D&AGF Ltd, Unit 11a, Ipark, Innovation Drive, Hull, HU5 1SG

16. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 23.06.2026