Supermarket shelves are full of products highlighting their ‘green’ credentials, making claims about how they are helping the planet.
But how can you be sure they are telling the truth? This rise in greenwashing means that unfortunately consumers are finding it harder to believe different brands’ sustainability statements.
Data from a report earlier this year revealed trust in brands’ eco-labels is relatively low among Britons. The YouGov poll into attitudes towards sustainability in 2024 showed that 42% of British consumers only somewhat trust sustainability logos.
Only 4% of shoppers said they completely trust a product’s sustainability logo. Around 13% do not trust these logos at all.
Here at Bio-D we are confident in our products and processes and display our accreditations with pride. Our customers trust us and can be confident in their buying choices. Every claim we make is also in accordance with the UK’s Green Claims Code.
The logos – or badges of honour – we carry across our website and, on our products, strengthen these guarantees.
We are honoured to be accredited by Cruelty Free International, The Vegan Society and Allergy UK. Our uncompromising standards are further recognised by our B Corp accreditation and King’s Award for Enterprise in Sustainable Development.
Cruelty Free International
Cruelty Free International’s Leaping Bunny programme is the globally recognisable gold standard for cruelty free household products.
Brands with this logo meet rigorous criteria, have standards above legal requirements and are independently audited on an ongoing basis.
The Vegan Trademark
The Vegan Trademark is recognition that a product’s vegan claims are valid and authentic. It is one of the most internationally trusted vegan certifications. Bio-D is the longest registered holder of this trademark – we registered our first product with them back in 1990!
B Corp
Earlier this year we celebrated two years as a B Corp certified business. This accreditation means that we meet rigorous social and environmental standards. We believe in using business as a force for good, prioritising sustainability and ethical practices in everything we do. Only one third of businesses that apply for certification are successful.
King’s Award for Enterprise
In May we announced our King’s Awards for Enterprise which celebrates exciting and innovative businesses across the UK.
Described as the most prestigious business awards in the country, recipients demonstrate outstanding success in their field. We were one of only 29 businesses to win in the Sustainable Development category.
Allergy UK
The logo for the Allergy UK endorsement reflects that our products are beneficial for allergy sufferers based on expert opinion, and are unlikely to cause a reaction to those with allergies. This is immensely reassuring to sufferers of allergy, intolerance and sensitivities.
Interested in finding out more about our accreditations and partners? Read more about them here.
